Rahal Letterman Lanigan Racing (RLL) has announced that 5-hour ENERGY, a full-season associate sponsor of the No. 30 entry driven by Pietro Fittipaldi in the 2024 NTT INDYCAR SERIES, will extend its primary sponsorship for the season finale at the Big Machine Music City Grand Prix at Nashville Superspeedway on September 15, 2024. 5-hour ENERGY was previously the primary sponsor for Fittipaldi’s car at the Indianapolis 500, Chevrolet Detroit Grand Prix, and XPEL Grand Prix at Road America earlier this season.
5-hour ENERGY, founded by Manoj Bhargava, is a leading energy shot brand in the U.S., known for its 2oz energy shots available in 16 flavors and a 16-ounce carbonated energy drink offered in six flavors. The brand is widely recognized, holding an 88% share of the U.S. energy shot market and is available at over 250,000 retail locations across the country.
Jeff Sigouin, President and COO of Living Essentials, LLC, the company behind 5-hour ENERGY, expressed satisfaction with the ongoing partnership with RLL and Fittipaldi, noting the team’s dedication and talent throughout the season. He stated that extending the sponsorship for the Nashville race is an opportunity to continue the successful collaboration.
Pietro Fittipaldi, who is in his first full season of NTT INDYCAR SERIES competition, welcomed the continued support from 5-hour ENERGY. He emphasized the excitement of racing in the season finale and the goal of competing at the front of the pack. Fittipaldi, who has previously served as Haas F1 Team’s reserve and test driver, has also competed in open-wheel racing and world endurance championships. He is the grandson of Emerson Fittipaldi, the 1989 INDYCAR champion and two-time Indy 500 winner.