The sport of golf continues to grow in popularity, with reports indicating that 40% of Americans are engaged in watching, reading about, or playing the game. As the sport gains traction, 5-hour ENERGY has introduced a new product tailored to golf enthusiasts: the Transfusion 5-hour ENERGY shot. This new offering is a non-alcoholic Grape Ginger Lime flavor inspired by the popular golf course drink known as the Transfusion.
The Transfusion 5-hour ENERGY shot is designed to appeal to the younger and more diverse audience that is now embracing the sport. With over 37.7 million #golf posts on Instagram, golf is experiencing a resurgence in interest. This includes not only traditional outdoor golf but also virtual simulators that have been gaining popularity nationwide. Recognizing that many golfers rely on 5-hour ENERGY to maintain their stamina throughout long games, the brand decided to create a flavor that resonates with the golf community.
Jeff Sigouin, President and COO of Living Essentials, the company behind 5-hour ENERGY, emphasized the importance of energy and endurance in golf. He expressed excitement about introducing a flavor that connects with golf fans while supporting their performance on the course.
In addition to launching the new flavor, 5-hour ENERGY has partnered with TripCaddie to offer a sweepstakes that gives one lucky golfer, along with three friends, a chance to win a trip to Pinehurst Resort from May 15-18, 2025. To enter, fans can visit 5-hour ENERGY’s Instagram or TikTok, follow the brand, and comment using the hashtag #FORETheENERGYSweepstakes, sharing how they maintain their energy during a game. Additional entries can be earned by creating and posting a video that demonstrates their on-course routines, tagging the brand, and using the same hashtag. The sweepstakes runs from Tuesday, August 20 at 9:00 a.m. EST through Thursday, September 5 at 11:59 p.m. EST.