Grilling is more than a hobby; it is a lifestyle embraced by many enthusiasts. With 38 million BBQ-related posts on Instagram and over 630,000 members on the r/BBQ subreddit, the grilling community is expanding rapidly. This activity brings people together through hosting tips, recipe swaps, and the shared love of barbecue. According to a survey, 68% of Americans do not need a special occasion to fire up their grill.
5-hour ENERGY has introduced a new product, the 5-hour ENERGY Inspired Energizing BBQ Sauce. This sauce, created in partnership with The National Food Lab, features a Peach Mango flavor and contains 60 milligrams of caffeine per serving. It aims to provide a boost of energy while enhancing the flavor of grilled foods. The sauce is designed to complement various foods, including protein, vegetables, and fries.
To promote this new product, 5-hour ENERGY has partnered with actor Brian Baumgartner. Baumgartner, a passionate home griller and author of the Seriously Good Barbecue Cookbook, will share his recipes and tips using the Energizing BBQ Sauce. His involvement aims to inspire both novice and experienced grillers.
The 5-hour ENERGY Inspired Energizing BBQ Sauce will be available for a limited time, launching on June 27 on the 5-hour ENERGY website. The product will be offered for free, including shipping, for four weeks.
Jeff Sigouin, President and COO of Living Essentials, highlighted the exhausting nature of BBQ activities and expressed excitement about redefining 5-hour ENERGY products to meet the needs of BBQ enthusiasts.
5-hour ENERGY Inspired Energizing BBQ Sauce promises to be a valuable addition for those looking to maintain their energy levels throughout their grilling sessions.