Innovation Ventures, LLC has announced an update to its 5-hour Energy product line, featuring a redesign of their 16 oz. beverages, enhancements to existing flavors, and the introduction of two new flavors. The updated product line aims to continue supporting consumers’ active and adventurous lifestyles.
The 5-hour Energy 16 oz. beverages now come in a vibrant new design, showcasing a colorful and fun aesthetic along with an enhanced logo. Key product attributes are prominently displayed on the front of the cans, enabling consumers to make informed choices about their energy drinks. These beverages maintain their functionality without any sugar or calories.
The company has improved the flavors of several fan favorites in the lineup. With enhanced flavors and increased carbonation, these beverages offer a more enjoyable drinking experience while delivering the same benefits. Each can contains 230 mg of caffeine and a proprietary blend of vitamins and taurine, ensuring consistent energy support.
Two new flavors, Rainbow Sherbet and Raspberry Razz, have been added to the lineup. Rainbow Sherbet combines orange and lemon-lime flavors, while Raspberry Razz offers the taste of summer-ripe raspberries. These additions cater to a broader range of taste preferences, ensuring a suitable option for every consumer.
Doug Steffen, Vice President of Beverage Sales at Innovation Ventures, LLC, emphasized that the new lineup is designed to support consumers through their busy days. The redesigned cans and new flavors will be available this summer.