7-Eleven and Mattel have introduced a collaborative collectibles line featuring the first branded Hot Wheels die-cast car and custom fingerboards. The collection includes a 1:64 scale Hot Wheels Silver Series Toyota Supra wrapped in 7-Eleven branding and two fingerboard designs inspired by 7-Eleven products. These items are available at participating 7-Eleven, Speedway, and Stripes locations nationwide, as well as online via the retailer’s 7Collection store.
The launch also encompasses a limited-edition apparel and accessory range, including t-shirts, sweatshirts, and pins featuring retro-inspired graphics that reflect the die-cast design. Marissa Jarratt, executive vice president and chief marketing and sustainability officer at 7-Eleven, said the partnership brings together two iconic brands to deliver nostalgic collectibles. Fans can follow 7-Eleven’s social media channels for updates on availability and future releases.