7-Eleven has unveiled a redesigned bottle for its 7-Select Replenish hydration beverages, emphasizing sustainability and efficiency. The new packaging reduces plastic waste and enhances transportation logistics, aligning with the company’s environmental goals. This redesign is expected to cut annual plastic waste by approximately 104 metric tons and reduce the number of trucks required for deliveries by nearly 25 percent, thanks to improved packing efficiency.
Coinciding with the launch of the redesigned bottles, 7-Eleven has introduced a limited-time flavor, Caramel Apple. This new addition combines crisp apple with smooth caramel for a seasonal beverage aimed at capturing the essence of autumn. The flavor is now available at 7-Eleven, Speedway, and Stripes locations nationwide.
Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, described the redesign as a significant step toward reducing the company’s environmental impact while maintaining customer satisfaction. Nikki Boyers, Vice President of Private Brands & Emerging Brands, highlighted the seasonal appeal of Caramel Apple as a refreshing and indulgent choice for customers during the fall.
The 7-Select Replenish redesign and new flavor reflect 7-Eleven’s broader commitment to sustainability and innovation, showcasing its dedication to meeting customer preferences while driving positive environmental change.