7-Eleven has introduced “The Always Open, Open,” its second golf collection available for purchase on the retailer’s online merchandise store, 7Collection. This collection, back by popular demand, aims to merge the iconic 7-Eleven brand with golf culture, providing stylish options for both the store aisle and the fairway.
The 2024 collection includes a variety of items designed to enhance the golf experience. The collaboration with Sunday Golf has resulted in premium, limited edition gear. This includes the 7-Eleven x Sunday Golf El Camino stand bag made of ultra-lightweight vegan leather, a driver head cover, and the Big Frosty cooler bag to keep drinks cold.
The collection also features Fairway Fashions, which includes polos, windbreakers, warm-up jackets, retro button-ups, and sweater vests. These items are designed for comfort and flexibility, ensuring a stylish appearance on the course. Additionally, the Casual Cool line offers T-shirts with slogans like “Keeping You Refreshed on the Fairway,” “The Always Open, Open,” and “Swing by 7/11,” providing a laid-back vibe with a nod to convenience culture.
For those looking to complete their golfing outfit, the collection includes caps, visors, and bucket hats designed to keep players cool both on and off the green.
To celebrate the launch, 7-Eleven is hosting a social media sweepstakes, offering customers a chance to win prizes from the collection, including a custom golf bag. The sweepstakes runs until August 6, and more details can be found on 7Collection.com.
Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, Inc., commented on the new collection, stating that it builds on the success of last year’s launch by introducing new and unique pieces. The line is designed for both fashion and golf enthusiasts, celebrating the intersection of golf culture and fashion trends.