7-Eleven, Inc., the world’s largest convenience retailer, will mark its 98th anniversary on July 11, 2025, by offering a free small Slurpee drink at participating 7-Eleven, Speedway and Stripes stores nationwide. Customers ordering through the 7NOW delivery app on that date can apply promo code SLURPEEDAY to receive $7.11 off purchases of $20 or more.
The retailer is introducing Tongue-toos, temporary tongue tattoos activated by tasting a Slurpee drink. Tongue-toos feature a colored “S” design and are available while supplies last to members of the 7Rewards and Speedy Rewards loyalty programs at select locations. Customers who scan their loyalty information on July 11 will receive a coupon for a second free small Slurpee redeemable at participating stores through July 31. All customers can also take advantage of $1 deals on snacks and beverages, including select 7-Select products, through the end of July. Supplies of Tongue-toos are limited and available on a first-come, first-served basis.
For the first time, the Mountain Dew Infinite Swirl flavor—a blue pineapple berry blend—will be dispensed in Slurpee and Big Gulp machines and sold in 20-ounce bottles (591 mL). The company said these offers form part of its annual customer appreciation tradition on Slurpee Day.