7UP has unveiled its latest global campaign, Level Up With 7UP, aimed at elevating social occasions with refreshing and creative drink options. The campaign taps into the growing trend of experimentation among Gen Z and Millennials, positioning 7UP as the go-to soft drink for mixing and enhancing beverages during gatherings. The brand is emphasizing its role in adding flavor, fizz, and zest to social events, making it the ideal companion for various occasions, from beach days to house parties.
The campaign introduces the #LEVELUPWITH7UP platform, which is being rolled out across multiple regions worldwide, including Egypt, Vietnam, Portugal, India, and Thailand. A short film released by 7UP showcases friends experimenting with different ways to mix the soft drink, highlighting how it enhances the fun and excitement of social moments. The campaign focuses on the versatility of 7UP as a base for creating refreshing mixed drinks, mocktails, or simply enjoying it on its own.
As part of the campaign, 7UP is launching an influencer content series to inspire audiences to create their own unique beverage mixes. The series will feature influencers demonstrating how easy it is to incorporate 7UP into popular drinks while offering creative spins on classic recipes. This content is designed to engage younger audiences through platforms like TikTok and Instagram, encouraging them to share their drink creations using the hashtag #LEVELUPWITH7UP.
Eric Melis, VP of Global Brand Marketing for 7UP, highlighted the brand’s mission to enhance social experiences by showing the countless ways 7UP can be enjoyed. Whether as part of a mocktail spritz, a mixer, or straight from the can, the campaign emphasizes the brand’s refreshing flavor and fizz, ideal for gatherings with friends.
The campaign also features 7UP’s Zero Sugar variant, offering the same taste without sugar, giving consumers even more options to upgrade their drinks. Along with influencer content, 7UP will host events such as sampling opportunities, giveaways, and VIP beach parties in select markets to celebrate the campaign.