Rémy Martin has announced the introduction of XO Night, the newest addition to its prestigious cognac lineup, designed to redefine the essence of nightlife. Unlike traditional offerings that signify the end of an evening, XO Night is crafted to celebrate the commencement of night-time festivities, offering a luxurious and vibrant option for those looking to elevate their night out.
XO Night distinguishes itself with a unique proposition: it is not just a drink but an invitation to immerse oneself in the lively and radiant energy of the night. Designed for consumption in upscale environments such as high-end clubs, rooftop bars, and elegant lounges, XO Night promises to enhance the nightlife experience, turning every occasion into an unforgettable celebration.
Nicolas Beckers, CEO of Rémy Cointreau Americas, expressed excitement about venturing into the dynamic realm of nightlife with XO Night. He emphasized the brand’s intention to transform the conventional nightcap into an experience of endless possibilities, facilitated through innovative rituals and immersive experiences that engage consumers in new and memorable ways.
The presentation of XO Night is as striking as its concept. Housed in a mirrored black decanter, its design captures and radiates light, embellished with holographic and UV details that accentuate the bottle’s solarised shape and the iconic Rémy Martin Centaur logo. This minimalist yet bold design aims to resonate with the contemporary aesthetic of its target audience.
To introduce XO Night to its audience, Rémy Martin plans to conduct activations across major US cities known for their vibrant nightlife, including New York, Los Angeles, Las Vegas, Atlanta, and Miami. These events are set to showcase XO Night’s unique character and offer patrons a new way to experience the night.
Joining the existing Rémy Martin XO, XO Night represents a new facet of the Rémy Martin XO family, offering a choice between the classic opulence of Rémy Martin XO and the edgy vibrancy of XO Night, both embodying the spirit of celebration in their own distinct ways.
Crafted with expertise passed down through generations of Cellar Masters, XO Night is a blend of eaux-de-vie from the heart of the Cognac region, aged for at least ten years. It features a rich fusion of flavors, including fruity notes of plums and dried figs, hints of honey, floral fragrances, and a complex palate of fresh passion fruit, mature autumn fruits, nutmeg, and freshly ground hazelnuts. The tasting experience unfolds gradually, concluding with luxurious notes of roasted cocoa beans, honey, and gingerbread.