PopUp Bagels, a brand known for their innovative approach to bagels and schmear, has partnered with Old Bay, the classic seafood seasoning brand, to release a special product coinciding with crab season. This collaboration introduces the limited-time “Crabby Cream Cheese,” infused with Old Bay seasoning, designed to appeal to both crab lovers and bagel fans. The cream cheese offers a bold, zesty, and savory flavor, aiming to evoke the essence of crab season with each bite.
This unique cream cheese variant will be available exclusively at PopUp Bagels locations from April 17 through April 23, 2024, with a presale beginning on April 14. Customers interested in trying the Old Bay Flavored “Crabby Cream Cheese” can place pre-orders on PopUpBagels.com for pickup or opt for limited delivery across the nation, subject to availability. This offering provides an opportunity for consumers to enhance their breakfast options and celebrate crab season in a novel way through the distinctive taste of Old Bay integrated into PopUp Bagels’ cream cheese.