Ritz, known for its iconic butter flavored crackers, is launching a new variety called Buttery-er Flavored Crackers, enhancing its traditional recipe with an even richer buttery taste. To celebrate this release, Ritz is offering a unique promotional opportunity, partnering with celebrated jewelry designer Greg Yüna to craft a 24-karat gold bar shaped like a stick of butter, valued at approximately $100,000.
This new product is part of the Ritz campaign to encourage consumers to “Live Buttery-er,” a call to enrich everyday life with a touch of luxury and enjoyment. The campaign resonates with the brand’s message of indulgence and quality, extending these themes into daily experiences.
Mayte Killeen, Ritz Senior Brand Manager, said that the limited-edition Buttery-er Crackers aim to elevate the brand’s classic buttery flavor to new heights, rewarding fans with a chance to win a luxurious gold bar. This prize epitomizes the campaign’s essence of living a life marked by ‘extra’ indulgence and pleasure.
Greg Yüna, a New York City-based luxury jeweler, expressed his enthusiasm for the collaboration, noting the fun and creativity involved in transforming an everyday item into something extraordinary and opulent, inspired by the buttery taste of Ritz Crackers.
The Buttery-er Flavored Crackers will be available in stores nationwide from April 29, 2024, at a suggested retail price of $4.29. To participate in the gold bar giveaway, fans are invited to create a TikTok video using a special “Live Buttery-er” effect provided by Ritz, starting May 1st and running through May 20th, 2024. Participants need to post their videos on TikTok, tag @theritzcrackersofficial, and use the hashtags #livebutteryer and #RITZcontest. There is also an alternative mail-in method for entering the contest.
This initiative not only highlights the new Buttery-er Crackers but also engages consumers in a fun, creative way to interact with the brand and potentially win a significant prize, reflecting Ritz’s commitment to adding an “extra” layer of enjoyment to its products and promotions.