Jergens Skincare is celebrating Mother’s Day by highlighting the unique intuition of mothers and mother figures, which the brand refers to as ‘Mom-Sense.’ In recognition of this, Jergens has partnered with actress Nicole Ari Parker and fashion jewelry brand Adina Eden to create a custom bracelet. This limited-edition piece is inspired by Jergens’ iconic Cherry Almond scent, a fragrance known for its comforting qualities and nostalgic appeal. The bracelet is intended as a token of appreciation and love for mothers.
Nicole Ari Parker, a mother herself, expressed her honor in joining the Jergens Mom-Sense campaign, noting the importance of motherhood in her life and the values she has inherited from her own mother. The Cherry Almond-inspired bracelet is available as a special gift-with-purchase on MyKaoShop.com. With any purchase of Jergens Original Scent Cherry Almond products totaling $15 or more, customers will receive the bracelet while supplies last.
Furthermore, the Mom-Sense campaign will feature prominently in a segment on “Live with Kelly & Mark.” Starting April 23rd, the show will invite viewers to share stories of how their mother figures have made a significant impact. Selected stories will be highlighted on the show, and the selected winner will receive the Cherry Almond bracelet, a collection of Cherry Almond products from Jergens, and a $10,000 prize. Winners will be announced on May 3rd.
The campaign will also be supported through various digital platforms, including social media content on Jergens’ channels, Nicole Ari Parker’s and Adina Eden’s Instagram, and a video advertisement on Meta and TikTok.
Additionally, the Jergens Original Scent Cherry Almond Collection, available on MyKaoShop.com, includes a range of products such as perfume, moisturizer, hand wash, and body wash, all featuring the Cherry Almond scent. A special promotion offers a $10 discount on the perfume using the code ‘MomSense’ until May 12th.