Subaru of America, Inc. has been recognized again as a leader in social impact, securing the second spot on Forbes’ Best Brands for Social Impact 2024 list. This marks the second consecutive year Subaru has achieved this ranking, while also maintaining its position as the top brand in the automotive category. The recognition is based on a consumer survey that evaluates brands across multiple dimensions of social responsibility.
The Forbes’ Social Impact List, now in its second year and developed in partnership with HundredX, evaluates companies through a comprehensive survey that assesses Overall Brand Values and Trust, Social Stances, Sustainability, and Community Support. This year’s survey gathered input from over 185,000 consumers, resulting in nearly 4.5 million ratings across more than 3,000 brands. A key observation from the survey highlighted that brands performing well in local communities tend to be viewed more favorably, which aligns with Subaru’s commitment through its Subaru Love Promise initiative.
Jeff Walters, President and Chief Operating Officer of Subaru of America, expressed pride in the company’s ongoing commitment to community involvement and social responsibility, as embodied by the Subaru Love Promise. This ethos, according to Walters, not only defines the company’s identity but also significantly contributes to the communities where its retailers operate.
Forbes’ list is a reflection of consumer opinions gathered from March 2023 through February 2024, where respondents rated brands on aspects including quality, value, and customer service. This recognition underscores Subaru’s dedication to not just being a car manufacturer, but a company deeply integrated with social values and community support.