Today marks the introduction of two significant additions to the epres product line by Dr. Eric Pressly: the Healthy Hair Shampoo and Healthy Hair Conditioner. These new products complement the existing pre-wash Bond Repair Treatment and Professional Bond Repair, representing a significant advancement in hair care technology with the promise of faster drying times and ongoing repair post-drying.
Both the shampoo and conditioner utilize epres’ patented Biodiffusion technology, a novel approach in hair care that facilitates deep penetration into the hair shaft to reconstruct and strengthen hair bonds from within. This technology ensures that the benefits of the products continue to enhance hair health long after the hair has dried, simplifying the hair care process into a single step.
Dr. Pressly, the founder of epres, emphasized his commitment to developing user-friendly and revolutionary products, stating that the new shampoo and conditioner are designed to be accessible and effective for everyone, making healthy hair easier to achieve.
In addition to their innovative technology, the Healthy Hair Shampoo and Conditioner are environmentally friendly, featuring biodegradable formulas that do not contain Quaternary amines, removing harmful additives without compromising performance. The products also boast a transparent vanilla fragrance, enhancing the user experience.
The conditioner also offers versatility, doubling as a leave-in treatment, providing flexibility and enhanced efficacy. Professional versions of these products will be available exclusively in salons, catering to the specific needs of haircare professionals.
Endorsed by celebrity hairstylists such as Matt Rez, Bradley Leake, Reece Walker, and Liz Jung, epres has expanded its reach, now available in over 15 countries including Canada, the UK, Spain, and Australia. The new products launched on April 29th, retailing for $34 each on epres’ website and goop, and will also be available in selected salons worldwide from May.