Dwayne Johnson and his tequila brand, Teremana, have announced the return of their “Guac on The Rock” initiative starting Wednesday, May 1st. This year, the event extends through the entire month of May, making it the longest-running iteration since its inception. The promotion aims to celebrate Cinco de Mayo while also encouraging continued support for local restaurants.
The “Guac on The Rock” initiative, now in its fourth year, allows consumers aged 21 and over to receive a reimbursement of $10 for their guacamole when it is purchased alongside a Teremana Tequila cocktail. This offer is applicable at any participating restaurant or bar and will be available until the allocated fund of $1 million is exhausted. The extended duration of this year’s event is designed to increase participation and, subsequently, generate additional revenue and tips for the hospitality industry.
Teremana’s efforts through this annual tradition are part of a broader company ethos to “Share the Mana.” The brand focuses on crafting high-quality tequila and fostering positive community engagements. Johnson, also the founder of Teremana, expressed his enthusiasm for the extended promotion this year, aligning it with both Cinco de Mayo and his own birthday celebrations. He emphasized the initiative’s role in supporting bars and restaurants while also enhancing the social experiences of the customers.
To participate or find more information about the locations offering this deal, interested parties can visit the initiative’s official website at guacontherock.com.