1800 Tequila, recognized for its multiple awards, is launching the second annual 1800 Taste Tiendita, a national touring pop-up event that showcases Mexican and Mexican-American culture through music, fashion, art, food, and tequila. The tour will visit cities including Atlanta, Chicago, Los Angeles, Houston, Miami, New York City, and San Francisco during the summer. The pop-up aims to recreate the ambiance of a traditional Mexican tiendita—a small local store selling a variety of goods and serving as a community hub—in these major cities.
The event series will feature performances by local emerging artists, fashion displays, and art installations, each curated to reflect the local Mexican and Mexican-American talents. Notably, the New York City kickoff event is scheduled for May 2, 2024, coinciding with Cinco de Mayo celebrations. This event will include live music by Mexican R&B artist Girl Ultra, tiendita-inspired cocktails crafted by Chicano bartender Michael Aredes, and food that highlights contemporary Mexican cuisine. Additional attractions include a DJ set by hellotones, a mural by Melissa Santamaría, and fashion curated by César Alvarez featuring designers like Montserrat Messeguer and Gypsy Sport.
The 1800 Taste Tiendita also ties into 1800 Tequila’s Essential Artist Series, which features limited-edition tequila bottles designed by emerging artists. This initiative reflects the brand’s ongoing commitment to supporting new artists, extending from the success of the previous year’s event in Los Angeles that also focused on artist-designed merchandise.
Lander Otegui, Senior Vice President of Marketing at Proximo Spirits, emphasized the brand’s dedication to celebrating and sharing Mexican culture and heritage through these immersive experiences. According to Otegui, the essence of taste—ranging from the flavors of tequila to the sensory experiences of art and fashion—is central to 1800 Tequila’s offerings.