Chips Ahoy!, a brand recognized as America’s favorite chocolate chip cookie, is expanding its product range to include a gluten-free option. Launching in May, the new Chips Ahoy! Gluten Free chocolate chip cookies are designed to deliver the same irresistible taste the brand is known for, but without gluten. This initiative marks the brand’s first foray into the gluten-free cookie market, responding to the growing demand for gluten-free snack options.
The development of the Chips Ahoy! Gluten Free cookie was a meticulous process. The innovation team at Chips Ahoy! spent over 3,000 hours and crafted more than 40 different recipes to achieve a cookie that matches the texture and taste of their original chocolate chip cookies. This product launch follows the successful introduction of the MMMproved Chips Ahoy! Original recipe and builds on Mondelēz International’s experience in the gluten-free market, highlighted by the launch of OREO Gluten Free in 2021.
The new gluten-free cookie by Chips Ahoy! aims to ensure that people who avoid gluten do not have to compromise on flavor. Jainette Quinones, the Brand Manager at Chips Ahoy! Innovation, emphasized that the goal was to create not just a good gluten-free cookie, but a great cookie that happens to be gluten-free. Actress Ashley Benson, an early fan of the new gluten-free option, praised the cookie for maintaining the classic taste of Chips Ahoy! despite being gluten-free.
Chips Ahoy! Gluten Free cookies will be available nationwide in packaging that clearly marks them as a certified gluten-free product. This new addition is set to make the popular cookie accessible to a broader audience, including those with gluten sensitivity or celiac disease.