Huggies has launched its new Skin Essentials collection, designed to address common concerns of parents regarding baby skin health, particularly diaper rash. The centerpiece of this line is the Skin Essentials diaper, which introduces a proprietary SkinProtect liner. This new technology is engineered to absorb moisture and prevent runny messes from irritating a baby’s skin, which are among the primary causes of diaper rash. According to Huggies, this diaper leaves behind significantly less mess—up to five times less—compared to ordinary diapers and includes features such as the Blowout Blocker and leakage protection, all while being free of fragrance, parabens, and elemental chlorine.
The collection extends beyond diapers, encompassing products designed to accompany a child from infancy through the potty-training years. This includes the Huggies Skin Essentials wipes, noted for their thickness and gentle formulation of 99% water, and the Pull-Ups Skin Essentials training pants, which are both ultra-soft and breathable to protect sensitive skin. These training pants also provide leakproof protection and feature fun Disney designs to engage children during their potty training phase.
Huggies emphasizes that the entire Skin Essentials line is dermatologist approved and tested, aiming to meet the needs highlighted by research indicating that a majority of first-time parents prefer products designed for sensitive skin. Scott Glenn, Vice President of the U.S. Huggies brand, asserts that the launch of the Skin Essentials line is set to transform the category by incorporating scientific innovation to solve real issues faced by parents and caregivers.
Endorsing the product line, Dr. Lindsey Zubritsky, a dermatologist with pediatric specialization, praises the Skin Essentials diaper for its ability to protect against moisture and mess. As both a professional and a mother, Dr. Zubritsky supports the collection for its focus on safeguarding against the main contributors to diaper rash. This endorsement and the product’s features reflect Huggies’ ongoing commitment to addressing the complexities of baby care.