In Good Hands, a company founded by California dairy farmers and known for its milk protein products, has launched its Protein Puffs in Sprouts Farmers Markets across the nation. These new snacks, available in Nacho Cheese and White Cheddar flavors, are featured in the Sprouts New-For-Your Innovation Centers, which specialize in showcasing the latest health-focused products. Each bag of Protein Puffs contains 24 grams of milk protein, offering 12 grams of protein per serving at 130 calories and just one gram of sugar.
The Protein Puffs are made from Real California milk and a combination of milk protein isolate and rice starch, which distinguishes them from other snacks on the market. The cheese powder used for flavoring is noted for its dairy quality, enhancing the nutritional value of the puffs.
Hannah Robbins, Head of Brand for In Good Hands, expressed excitement about the partnership with Sprouts, emphasizing the store’s role in catering to consumers interested in innovative, high-protein snacks. The exclusive availability of Protein Puffs at Sprouts reflects the store’s commitment to offering cutting-edge, health-oriented products.
The launch is timely, as market research from Circana in 2023 indicates that a significant portion of consumers prefer snacks with functional benefits, such as those offering energy and fuel. The High Protein Snacks Market is expected to grow substantially, reaching $144.9 billion by 2030.
In Good Hands has garnered recognition for its innovative use of dairy, with industry experts like Donna Berry praising the brand for its creative approaches and nutritional contributions. This debut aligns with consumer trends and market growth, positioning In Good Hands to meet rising demand for nutritious snack options.