Laird Superfood, Inc. recently introduced its new product, Laird Superfood Protein Creamer, which incorporates 12 grams of protein per serving. This product is designed to blend smoothly with coffee or tea, providing a significant protein boost with its unique combination of pea, hemp, and pumpkin seed proteins. Additionally, it includes naturally occurring medium-chain triglycerides (MCTs) from coconut and a Performance Mushroom Blend.
The protein creamer is tailored for consumers looking to increase their protein intake conveniently during coffee breaks. According to Harvard T.H. Chan School of Public Health, the human body does not store amino acids, which necessitates their regular consumption throughout the day. The new creamer aligns with the 30-30-30 dietary rule, which emphasizes the importance of morning exercise and protein intake for effective weight management.
Jason Vieth, CEO of Laird Superfood, highlighted the creamer as the first plant-based protein coffee creamer on the market made from recognizable, clean ingredients. After extensive development, the company aims to offer a product that not only enhances nutritional intake but also satisfies taste.
Gabby Reece, Co-Founder of Laird Superfood and renowned fitness expert, noted that the creamer is particularly beneficial for active individuals, especially women, as it supports sustained energy throughout the day. The creamer also provides essential minerals such as zinc, manganese, copper, phosphorus, iron, calcium, and magnesium.
Laird Superfood was founded by Laird Hamilton, a notable big-wave surfing pioneer, and his wife Gabby Reece. The brand is dedicated to producing products that enhance energy and performance, particularly catering to those with active lifestyles.