Sazerac Company is introducing a new ready-to-drink cocktail, The Spritz, which captures the essence of the classic spritz cocktail in a convenient, low-calorie form. This new beverage, crafted to provide a light, refreshing, and sophisticated drinking experience, merges a slightly sweet and bitter taste with a bubbly finish. The Spritz is formulated with high-quality ingredients and is available in three distinct flavors, each containing only 80 calories per serving, allowing consumers to enjoy a stylish drink without the guilt.
Lauren Selman, Director of Global Growth & Innovation at Sazerac, emphasized that The Spritz is designed to embody the carefree and joyful sensations associated with a relaxing, bubbly drink. The product aims to make ‘spritz season’ a perpetual state of mind, offering a flavorful and stylish choice that stands out among ready-to-drink options. Selman asserts that The Spritz meets the taste expectations of even the most discerning spritz aficionados.
The Spritz is available in three flavors:
- Traditional: Echoes the original spritz with Mandarin orange and herbal liqueur notes.
- Limone: Features a blend of Limoncello with notes of blood orange, grapefruit, carraway, and orange blossom.
- Hugo: Combines elderflower with hints of mint and lemon.
Designed with an eye for sensory appeal, The Spritz bottles come in vibrant colors with a sleek shape and innovative pop-top technology. This design enhances the overall experience, from the auditory satisfaction of the bottle opening to the visual pleasure of bubbles in the glass.
Scheduled to debut in select markets such as Illinois, Indiana, Louisiana, Michigan, and Washington starting May 2024, The Spritz will be available nationwide by September 2024. Priced at $14.99 for a pack of four, each bottle offers two 6 oz servings, ideal for serving with fruit, over ice, or chilled in a wine glass.