tgin (Thank God It’s Natural), a celebrated natural haircare brand, has introduced its new Miracle Styling Collection, a line inspired by the transformative self-care and wellness practices of its late founder, Chris-Tia Donaldson. Drawing on her experience in Bali, the collection is designed to meet a wide array of styling needs while promoting healthy hair and self-care routines.
The Miracle Styling Collection features five key products, each developed to cater to the specific needs of natural hair textures, ranging from curls and coils to braids and weaves. These include the Multi-Use Setting Foam, Water Activated Curl Elongating Gel, Hair & Scalp Oil, Smooth & Sleek Wax Stick, and 3-N-1 Heat Protectant Spray. Each product is formulated with nourishing ingredients that not only style but also treat hair, maintaining its health and vitality.
CEO Aris Singleton, niece of Chris-Tia Donaldson, emphasized that the collection is not just about external beauty but is deeply rooted in the philosophy of wellness and empowerment that Chris-Tia championed. The products are designed to provide versatility and efficacy, enabling users to embrace their natural beauty while prioritizing their well-being.
In addition to its haircare benefits, the Miracle Styling Collection is part of a broader campaign aimed at encouraging consumers to adopt self-care practices that benefit both the mind and body. tgin’s campaign promotes a holistic approach to beauty, integrating self-care into daily routines to enhance overall health and confidence.
The introduction of the Miracle Styling Collection is a continuation of tgin’s commitment to innovation and understanding the diverse needs of its consumer base. By offering solutions that are both effective and health-forward, tgin upholds its mission to provide products that reflect the unique beauty journeys of its customers while celebrating diverse hair textures.