CVS Pharmacy has announced the launch of Well Market, a new store brand consumables line that includes snacks, beverages, and groceries. This initiative is part of CVS Health’s goal to be a consumer-centric healthcare solutions company by expanding its food and beverage portfolio to offer more nutritious options.
Well Market features 40 new products, which are available now in CVS Pharmacy stores nationwide and on CVS.com, with further rollouts expected by the end of the year. The existing Gold Emblem, Gold Emblem abound, and Big Chill product lines will also be integrated into the Well Market brand over time.
Crafted by experts and taste-tested by food lovers, Well Market offers a variety of flavors to cater to diverse taste preferences, from Turmeric Curry Trail Mix to Sea Salt Rustic Plantain Chips and Dark Chocolate Lightly Dipped Cashews. The brand introduces innovative products such as flavor-infused sprouted almonds, which come in varieties like Salt & Vinegar, Zesty Dill Pickle, and Maple Cinnamon. These almonds are infused with flavor during the sprouting process, which not only enhances taste but may also aid in nutrient digestion.
Well Market products are designed to reflect consumer trends and preferences. The selection includes items without artificial preservatives, sweeteners, or colors, and contains 0 grams of trans fats. The range caters to various dietary needs and preferences, including vegan, gluten-free, and keto options. This diversity allows customers to meet their wellness goals or satisfy cravings for more indulgent snacks.
Mike Wier, Vice President of Store Brands at CVS Health, highlighted the company’s efforts to anticipate consumer preferences. Well Market aims to offer crave-worthy snacks that fit into a balanced lifestyle. Most items in the Well Market line are priced between $2.99 and $8.99 and come with a 100-percent money-back guarantee. Additionally, in line with the company’s sustainability goals, all store brand packaging is set to be 100 percent reusable, recyclable, or compostable by 2030. Existing Gold Emblem and Gold Emblem abound nut products in non-recyclable composite canisters will transition to recyclable PET jars under the Well Market label.