Kretschmar Premium Meats & Cheeses has launched a new campaign titled “Made for More,” emphasizing the versatility and quality of its products beyond traditional sandwiches. With a history dating back to 1883, Kretschmar is renowned for its Off-The-Bone deli meats and award-winning premium Wisconsin cheeses. The campaign encourages consumers to explore innovative uses for deli meats and cheeses, moving beyond conventional sandwich preparations.
Lauren Talbert, Senior Director for Kretschmar at Smithfield Foods, explained that the campaign distinguishes Kretschmar from other deli brands by promoting diverse culinary applications. The initiative features a range of content, including teasers, 30- and 15-second commercials, custom recipe social content, and in-store activations, all designed to inspire creative meal ideas and highlight the brand’s premium quality.
Kretschmar is also introducing a new line of sweet and spicy products, reflecting the “swicy” trend. The new offerings include Lemon & Cracked Pepper Turkey Breast and Spiced Pineapple Ham, both gluten-free and without MSG. The Spiced Pineapple Ham combines fruity sweetness with chili pepper notes, while the Lemon & Cracked Pepper Turkey offers a citrusy, tangy flavor with a touch of cracked black pepper.
Talbert noted that these new flavors expand Kretschmar’s premium deli line, showcasing the brand’s commitment to innovative and on-trend products.