Teremana Tequila, founded by Dwayne “The Rock” Johnson, has introduced the Summer of Mana Bucket List Challenge. This initiative aims to promote summer activities and encourage people to enjoy the season. The challenge focuses on a series of summer-themed activities that highlight the essence of spending time with loved ones and savoring the summer spirit.
To kick off the summer season ahead of Memorial Day Weekend, Teremana will release a limited-edition summer cocktail kit on May 20th in collaboration with Cocktail Courier. This kit, available nationwide, features The People’s Margarita “Grilled Edition,” a twist on the traditional recipe with Teremana Blanco Tequila, agave nectar, lime, and pineapple juice. The kit, priced at $69.99, includes ingredients for six cocktails and a code to redeem for a free Teremana BBQ tool set.
The Summer of Mana Bucket List Challenge will run from May 20th to September 2nd, with an online site providing tools, inspiration, and activities for participants. The challenge is divided into four phases:
- Fire Up the Grill (May 20th – June 16th): Features grilled cocktail recipes for summer BBQs.
- Take the Scenic Route (June 17th – July 14th): Offers curated road trip itineraries across the U.S.
- Shake Things Up (July 15th – August 11th): Provides cocktail basics and summer drink recipes.
- Cap Off the Summer (August 12th – September 2nd): Encourages hosting end-of-summer gatherings with tips and inspiration from Teremana.
The initiative will culminate with the Mana Block Party in New York City in August, featuring live entertainment, snacks, and Teremana cocktails. The event will be free, and details on ticket availability will be announced soon.
Throughout the Summer of Mana, participants have the chance to win various rewards, including a grand prize of a Teremana Solo Stove. Full details and rules are available on the Summer of Mana website.
The Summer of Mana campaign runs from May 20th to September 2nd, 2024. For more information, visit SummerofMana.com and follow @teremana on social media. Participants must be 21 years or older to enjoy Teremana Tequila and participate in the Summer of Mana Block Party.