McCormick Grill Mates has introduced its new Max The Meat Guy Seasoning Blends, a trio of spice blends designed to provide layered flavors for grilling enthusiasts. These new blends include Max’s All Purpose Seasoning, Max’s Xtra Coarse Seasoning, and Max’s Chimichurri Seasoning. To celebrate the launch, fans will have the chance to try these blends at a special Father’s Day Butcher Shop Takeover and through an exclusive Crowd Cow Father’s Day Gift Box.
Max Greb, known as Max The Meat Guy, is a content creator with over 13 million social media followers. He shares cooking tips and recipes focused on meats. The McCormick Grill Mates x Max The Meat Guy Seasoning Blends are available for purchase at Shop.McCormick.com and retailers nationwide, with a suggested retail price of $5.99 each. These blends use high-quality ingredients and can be used individually or combined to enhance the flavor of grilled proteins, vegetables, and side dishes.
Max’s All Purpose Seasoning is a coarse blend of salt, black pepper, and garlic, ideal for burgers and pan-seared steaks. Max’s Xtra Coarse Seasoning includes salt, black pepper, garlic, onion, mustard seed, coriander, and dill seed, suitable for roasted salmon and grilled chicken. Max’s Chimichurri Seasoning combines Sichuan pepper, oregano, and crushed red pepper, perfect for finishing grilled dishes or adding to compound butter and chimichurri sauce.
Max Greb emphasized the importance of layering flavors and textures in backyard cooking and expressed excitement about sharing this approach through the new seasoning blends. Giovanna DiLegge, NA VP Marketing at McCormick, highlighted Max’s unique grilling style as a great fit for Grill Mates’ continued innovation.
To mark the launch, Grill Mates will host a two-day event on June 7 and 8, 2024, at Dickson’s Farmstand Meats in Chelsea Market, New York. The event will allow fans to meet Max, learn about selecting meat cuts, and shop the new seasoning blends. Attendees can also enjoy menu options featuring the blends and take home recipes and seasoning samples while supplies last.
Additionally, McCormick Grill Mates is partnering with Crowd Cow to offer Father’s Day gift boxes featuring the All Purpose Seasoning Blend. Crowd Cow provides craft beef, pasture-raised chicken, heritage pork, and sustainable seafood directly to consumers.