The ICEE Company, a subsidiary of J&J Snack Foods Corp., has announced a new collaboration with WK Kellogg Co to create an ICEE flavor inspired by Froot Loops cereal. This new flavor is available at various retailers nationwide, including Maverik, K&G, Meijer Gas, and Sky Zone. Target stores will release the flavor this summer, along with Thorntons, Wesco, Jacksons Food Stores, and other retailers.
This new offering combines the fruity flavor of Froot Loops cereal with the refreshing taste of an ICEE, aimed at both children and adults seeking a nostalgic treat. Kimmra Hingher, Vice President of Marketing for The ICEE Company, stated that both ICEE and Froot Loops are brands that evoke childhood memories and create special moments. This collaboration follows the success of the Cherry ‘n Blue Razz ICEE flavor, which was previously transformed into a cereal format.
Laura Newman, Vice President Brand Marketing at WK Kellogg Co, emphasized that the partnership represents more than just a fusion of flavors; it is a combination of two nostalgic brands that will appeal to fans of both ICEE and Froot Loops.
Since 1967, ICEE has been a leading brand in frozen beverages, known for establishing its own category in the food and beverage market. The new Froot Loops ICEE flavor will continue to be introduced to additional retailers and entertainment venues throughout the summer.