Disney is launching a celebration for the 90th anniversary of Donald Duck with a collaboration featuring numerous industry-leading brands. This initiative will introduce a range of new products and collections that highlight the iconic character. The participating global brands include Adidas, ASOS, Citizen, Disney Store, Funko, and Pandora, while North American brands such as Baublebar, BoxLunch, Hot Topic, Loungefly, and RSVLTS will also offer Donald Duck-themed items. These products are timed to coincide with Mickey & Friends’ celebration of Donald Duck’s milestone in June, with more releases to follow.
Donald Duck, created by Walt Disney, has been a beloved and recognizable character since his debut in 1934. His popularity has spanned various media, including films, television, and appearances at Disney Parks. Donald Duck has received several honors, including a star on the Hollywood Walk of Fame and his footprints at the Chinese Theatre in Hollywood. Disney plans to share more details about the 90th-anniversary celebration soon.
Liz Shortreed, Senior Vice President of Disney Global Softlines and Global Brand Strategy, noted that Donald Duck’s relatable frustrations and endearing personality have made him a global favorite. The collaboration with major retail brands aims to provide fans with a diverse array of products to celebrate Donald Duck’s legacy.