Peet’s Coffee has introduced a new lineup of sparkling beverages for the summer season, featuring three new drinks. The new offerings include the Sparkling Grapefruit Cold Brew, Sparkling Passion Fruit Black Tea, and Sparkling Lemonade. These beverages are available starting June 5 at Peet’s locations.
The Sparkling Grapefruit Cold Brew combines Cold Brew Concentrate, Q Club Soda, and Ruby Red Grapefruit flavors, creating a pink ombre effect. This beverage is aimed at fans of the Paloma cocktail, offering a coffee-forward mocktail version. The Sparkling Passion Fruit Black Tea is made with Bold Black Tea Concentrate, Q Club Soda, and Passion Fruit puree, providing a sweet and refreshing option for tea drinkers. The Sparkling Lemonade is crafted with Peet’s custom lemonade, Q Club Soda, and house-made simple syrup, offering a twist on the classic summer drink.
To celebrate the launch and National Best Friends Day on June 8, Peet’s Coffee is offering a promotional deal from June 7-9, 2024. Customers can bring a friend to enjoy a buy-one-get-one-half-off deal on the new sparkling beverages. Additionally, customers can send a virtual sparkle through a promotional link on Peet’s website, offering a $10 gift card to a friend and receiving a $5 gift card in return.
Jessica Buttimer, SVP of Brand & DTC at Peet’s Coffee, commented on the new beverages, stating that the new sparkling drinks add fun and sparkle to everyday routines. Jocelyn Hurley, VP of Marketing for Q Mixers, expressed excitement about Peet’s use of Q Club Soda in the new beverages.
Alongside the new sparkling drinks, Peet’s summer menu features the Roasted Turkey Parmesan Ciabatta sandwich, inspired by the classic cacio e pepe. This sandwich includes roasted turkey, provolone, a parmesan black pepper spread, and spinach on ciabatta bread. The menu also highlights the Bright Collection, which includes the Suncatcher and Off the Grid blends, offering fruit-forward and vibrant light and medium roast coffees.
Peet’s summer menu, now available at coffeebars nationwide, combines bold flavors from new food items with the refreshing charm of the sparkling beverages.