Jim Beam, the world’s leading bourbon brand, has announced the re-launch of Jim Beam Black, featuring a new premium liquid aged for seven years. This enhanced bourbon offers a refined profile with notes of caramel, vanilla, and rich oak, providing a smooth experience for bourbon enthusiasts.
Crafted under the expertise of seventh and eighth-generation Master Distillers Fred and Freddie Noe, Jim Beam Black continues a 229-year family tradition of exceptional bourbon making. The new iteration of Jim Beam Black reflects the family’s commitment to quality and craftsmanship, emphasizing its rich heritage.
Fred and Freddie Noe highlight the dedication behind this bourbon, noting that each sip embodies seven years of careful aging and centuries of tradition. This latest version of Jim Beam Black is seen as a pinnacle of their efforts, showcasing the best of what the brand has to offer.
In addition to the enhanced liquid, Jim Beam Black features updated packaging, signaling a more premium and mature whiskey. The new design conveys quality and refinement, aligning with the craftsmanship that Jim Beam is known for.
Rashidi Hodari, Managing Director of the James B. Beam Distilling Company, emphasizes the transformative aging process, stating that after seven years, the bourbon develops a deep, rich gold color and complex flavors. Jim Beam Black is designed to be shared and enjoyed with others, embodying the concept of time well spent.
The re-launch will be celebrated on June 12th at “The Seventh Sense” event in New York City, a multi-sensory experience exploring the five traditional senses and the sixth sense of intuition. The event will highlight the seven-year aging process as the seventh sense, symbolizing the connection felt when sharing Jim Beam Black with others. The celebration will feature live music and bespoke Jim Beam Black cocktails hosted by Fred and Freddie Noe.
Jim Beam Black, best enjoyed on the rocks or in a classic old-fashioned, is available for purchase at $24.99 SRP from ReserveBar, Total Wine, Binnys, and select retailers. It is offered in bottle sizes ranging from 50ml to 1.75L, with an ABV of 45% / 90 proof, aiming to set a new standard of excellence in the whiskey category.