Fresh Wave, a brand known for its all-natural odor removers, has launched Fresh Wave Pet, a new collection designed to address common pet smells. The new products use plant-based, active ingredients and are safe for people, pets, and the environment. This launch responds to the growing demand for pet-specific odor solutions, as 66% of U.S. households now own a pet, according to the American Pet Products Association.
Fresh Wave Pet products utilize a natural chemistry approach to identify, attach to, and eliminate odors, rather than masking them with synthetic ingredients or harsh chemicals. The new collection joins Fresh Wave’s existing range of odor-removing sprays, gels, and packs.
The Fresh Wave Pet lineup includes:
- Litter Box Gel: Designed to eliminate litter box odors naturally, allowing the box to be placed anywhere in the home without unpleasant smells.
- Odor Removing Pet Spray: Effective for removing pet odors from furniture and dog beds, particularly useful for “wet dog smell.”
- Stain & Odor Remover: Combines effective stain removal with Fresh Wave’s odor elimination technology, suitable for use on furniture and carpets.
- Dog Shampoo: Utilizes plant-based oils to safely and effectively eliminate strong odors, including skunk smell.
Dr. Laura Haupert, Chief Scientific Officer at Fresh Wave, emphasized the brand’s longstanding reputation in odor elimination and the specific demand for pet odor solutions. “We’ve been global leaders in odor elimination for over 30 years, and our customers have consistently indicated that pet odors are a primary concern. Our science-backed approach has allowed us to create formulas tailored to eliminate odors from pet dander, urine, vomit, and waste. We are excited for our customers to experience our new collection.”