Peet’s Coffee, known as the original craft roaster, has launched the Bright Collection, featuring two new blends: Sun Catcher and Off the Grid. These blends are characterized by vibrant, fruit-forward notes and a velvety-smooth texture, offering a distinctive coffee experience.
The Bright Collection results from two years of development, combining flavor and roast to create a new coffee profile. The Sun Catcher blend, Peet’s lightest light roast, uses beans from Kenya and Brazil, providing flavors of strawberry jam, citrus, and honeysuckle. Off the Grid, a medium roast, blends beans from Colombia and El Salvador, featuring notes of smooth milk chocolate, almond butter, and pear.
To celebrate the launch, Peet’s Coffee has partnered with Arctic influencer Cecilia Blomdahl to offer a contest with a chance to visit Svalbard, Norway, during the Midnight Sun Season. The contest runs from June 20 to June 28. Participants can enter the contest by following Peet’s and visiting their website.
The grand prize includes travel and accommodations for two to Norway from August 17-22, 2024, an exclusive Svalbard itinerary, and a Peet’s giveaway kit. Four additional winners will receive a Peet’s giveaway kit, including Bright Collection coffee, a Peet’s hat, a travel mug, a GoSun Brew travel coffee maker, a GoSun 144Wh PowerBank, and a portable phone power bank.
Cecilia Blomdahl expressed her enthusiasm for the partnership, highlighting the shared passion for exploration and great coffee. Jessica Buttimer, SVP of Brand & DTC at Peet’s Coffee, echoed this excitement, emphasizing the unique nature of the Bright Collection launch.