Chipotle Mexican Grill has announced that it is now accepting applications on LinkedIn for its Celebrity Card. This is the first time the company has opened up the application process to the public. Traditionally, the Chipotle Celebrity Card has been given to notable figures who have shown a passion for Chipotle, but now superfans can also apply.
The Celebrity Card contest is being held on LinkedIn Easy Apply, allowing all fans a chance to participate. This move comes as social media and cultural trends are redefining the concept of celebrity, and Chipotle aims to broaden the scope of who can be considered a celebrity. Fans can apply from today through July 3 by submitting content that demonstrates why they deserve the Celebrity Card. The content can include various formats such as videos, photos, essays, poems, songs, or artwork. Applicants should upload their content in the “Resume” section of the application, and if the content is not in a PDF or DOC format, they should provide a link to the file. Up to five winners will be selected and notified by Chipotle on July 12.
Winners of the Celebrity Card will receive one free Chipotle meal per day, including chips, a side, and a drink for one year. Additionally, they will receive one catering order for up to 50 people during the year. With Gen Z being a fast-growing demographic on LinkedIn, Chipotle is making this card more accessible to its leading fan base.
Chris Brandt, Chief Brand Officer at Chipotle, noted that the Chipotle Celebrity Card has always had a special allure. The term “celebrity” comes from “celebrate,” and Brandt emphasized that everyday superfans are deserving of celebration. The program is being relaunched to deepen connections with Chipotle’s most devoted guests.
The Chipotle Celebrity Card program began in 2003 when a musician turned television star praised Chipotle on a reality television show, prompting the issuance of the first card. Since then, the company has occasionally given Celebrity Cards to notable superfans who organically promote the brand. Chipotle has now decided to make the program more transparent and accessible to the public, responding to the numerous requests for cards received on social media.