Moose Toys has introduced its new MrBeast Lab line, co-created with popular YouTuber and philanthropist MrBeast, also known as Jimmy Donaldson. This collection includes small-scale collectibles, action figures, vinyl figures, and collector’s items. The MrBeast Lab line will be available in the U.S. in July and will expand to global markets throughout the fall.
The MrBeast Lab collection features the distinctive MrBeast logo and includes various innovative products. These range from micro collectibles to highly detailed action figures, all designed with unique finishes and color combinations. The products come in display-ready packaging, adding to their collectability. Rarity levels, including Common, Rare, Ultra Rare, Special Editions, and Limited Editions, are incorporated across the product line.
Paul Solomon, CEO of Moose Toys, expressed excitement about the collaboration, stating that combining Moose’s innovative spirit with MrBeast’s disruptive brand has resulted in a groundbreaking toy line. MrBeast will also promote the line on his YouTube channel, which has over 289 million subscribers, to boost fan demand.
MrBeast Lab includes several product categories:
- MrBeast Lab Swarms: These collectibles feature more than 100 micro figures. Fans can reveal the Swarms by adding water to a test tube and shaking it. The series includes figures of varying rarity, with prices ranging from $4.99 to $19.99.
- MrBeast Lab Mutators: This set offers an experiment-based unboxing experience where kids can mutate a blue panther into a mega beast. The line includes the Iconic Panther, Stealth Panther, and Metallic Panther, priced at $24.99.
- MrBeast Lab Vinyl Figures: These premium collectibles are inspired by the MrBeast logo and come in four styles: Classic, Ombre, Glow in the Dark, and Ultra Rare Mythic. They are priced at $14.99.
- MrBeast Lab Collector Figures: These six-inch-tall figures feature extreme detailing and articulation. They come in a silver briefcase package and include Panther and Tiger figures. Limited Elite Gold Panther and Elite Platinum Tiger figures are also available, with only 10,000 of each made, priced at $24.99.
Moose Toys will support the MrBeast Lab launch with a range of marketing activities, including exhibiting at San Diego Comic-Con from July 25-28. Exclusive MrBeast Lab products and giveaways will be featured at the event. Additionally, a sweepstakes will be held this fall in various US and international markets to further promote the new toy line.