Taco Bell is extending its celebration of Nacho Fries with a month-long event, offering fans the chance to unlock 30 days of Nacho Fries along with introducing a new flavor. The Nacho Fries Lover’s Pass allows Taco Bell Rewards Members to access a daily order of regular Nacho Fries for 30 consecutive days for $10. This offer is available exclusively through the Taco Bell app from July 9 to July 15.
Starting July 18, Taco Bell will also launch the Jalapeño Ranch Nacho Fries, featuring a tangy and creamy Jalapeño Ranch sauce. This new flavor will be available for a limited time.
The Nacho Fries Lover’s Pass, first introduced in November 2023, is making a return. This pass provides Rewards Members with exclusive access to daily Nacho Fries, enhancing their experience with great value and deals. Taco Bell’s Chief Digital Officer, Dane Mathews, highlighted the fan-driven demand for more Nacho Fries and value as the reason for the pass’s comeback.
Additionally, ahead of National Fry Day on July 12, Taco Bell will offer a special Tuesday Drop for the first 100 Fire! Tier Rewards Members on July 9 at 2 p.m. PST. Eligible members will receive a coupon code for a free pass.
The new Jalapeño Ranch Nacho Fries will be priced at $4.49 and feature Taco Bell’s seasoned fries topped with Jalapeño Ranch sauce, pico de gallo, and a choice of protein, either seasoned beef or black beans. This introduction follows the return of Nacho Fries in April and marks the longest run of Nacho Fries to date.
Taco Bell encourages fans to download the app and join Rewards to unlock the Nacho Fries Lover’s Pass starting July 9 and enjoy the new Jalapeño Ranch Nacho Fries beginning July 18.