Ben’s Original, part of Mars, is expanding its product line with the introduction of Ben’s Original Street Food. This new range of entrées is now available across North America and features four bold flavors. For a limited time, U.S. customers can enter to win a Ben’s Original Street Food lunch delivery, as well as a grand prize trip to New Orleans for a unique culinary experience.
The Ben’s Original Street Food entrées are designed to be convenient and flavorful, packed with fiber and protein, making them suitable for busy schedules. Ready in just 90 seconds in the microwave, these dishes offer a quick and tasty solution for lunches, dinners, and late-night snacks.
The four flavors available are:
- Jamaican Jerk Style Red Beans & Rice with Chicken: This dish includes chicken, long grain rice, vegetables, red kidney beans, and jerk seasoning.
- Gumbo with Chicken Andouille Sausage: A gumbo stew featuring chicken andouille sausage, long grain brown rice, tomatoes, celery, okra, and peppers.
- Fried Rice with Vegetables: This rice bowl contains long grain rice, carrots, corn, peas, red bell peppers, and savory soy sauce.
- Bean & Rice Burrito Bowl: A Mexican-inspired bowl with long grain rice, corn, black beans, poblano peppers, and tomatoes.
Angie Madigan, Vice President of Marketing at Mars Food & Nutrition North America, expressed excitement about this innovation, noting that it addresses the changing needs of consumers by offering meals that fit fast-paced lifestyles. Ben’s Original Street Food aims to become a main dish option, enhancing the brand’s presence in retail stores.
According to Square’s Spring 2024 Quarterly Restaurant Report, midday food spending has decreased by 3.3% nationally compared to 2019. To emphasize the importance of a satisfying workday lunch, Ben’s Original is offering fans the chance to replace their current lunches with a delivery of Ben’s Original Street Food.