Paris Baguette has introduced an upgraded mobile app, enhanced online ordering experience, and a refreshed rewards program called PB Rewards. These improvements are designed to make it easier for customers to enjoy Paris Baguette’s wide range of pastries, cakes, and beverages, while also rewarding their loyalty.
Cathy Chavenet, Chief Marketing Officer at Paris Baguette North America, emphasized that the digital upgrades aim to elevate the guest experience across all touchpoints in their cafes. The new tech stack marks an exciting milestone as the brand continues its expansion throughout North America.
PB Rewards Program
With the new PB Rewards program, customers earn 1 point for every $1 spent, which can be redeemed for various products. Points can be earned on every transaction, including in-café, online, and mobile app orders, as well as scheduled pick-up or delivery orders.
How to Earn Points:
- In-Cafe Purchases: Present the QR code from the PB Rewards mobile app at checkout.
- Mobile App and Online Purchases: Ensure you are logged into your PB Rewards account at checkout to automatically earn points.
How to Redeem Points:
- 75 Points – Free Pastry, Donut, or Cookie
- 75 Points – Free Hot/Iced Coffee or Tea
- 125 Points – Free Shareable Bread
- 150 Points – Free Specialty Beverage
- 200 Points – Free Cake Slice
- 300 Points – Free Salad, Sandwich, or Wrap
- 500 Points – Free Roll Cake
- 750 Points – Free Cake
Special Offers for New PB Rewards Members
New customers who sign up for PB Rewards will receive a free pastry with their first purchase. Additionally, members can take advantage of limited-time offers, such as:
- BOGO Pastry
- $2 off any Cake Slice
- $3 Medium Latte or Cold Brew
- Free Medium Lemonade Refresher with purchase
Mobile App and Online Ordering Enhancements
The new Paris Baguette mobile app includes features that streamline the ordering and rewards process:
- Place orders directly in the app for convenient pick-up or delivery.
- Complete challenges for exclusive offers and bonus points.
- Store gift cards in-app for payment or send a gift card to a friend.
- Receive insider updates on new and upcoming items.
- View PB Rewards history at any time.
Paris Baguette has partnered with Olo Inc., a leading restaurant technology provider, to enhance the online ordering and payment process. Customers can now easily place online orders for pick-up or delivery, making it even more convenient to enjoy Paris Baguette’s offerings.