Gatorade, in collaboration with the Miami Dolphins, hosted a “Get Fit for School” event to support Boys & Girls Clubs of Miami-Dade youth members. The event aimed to help middle school students by providing school supplies and promoting youth athletics. It took place on August 1, 2024, in Miami Gardens, Florida.
Miami Dolphins quarterback Tua Tagovailoa made a surprise appearance, distributing backpacks filled with school supplies and sports equipment. Tagovailoa emphasized the importance of community support and youth engagement in sports, reflecting his commitment to giving back.
The event is part of Gatorade’s Equity in Sports initiative, which focuses on increasing access to sports for underserved youth and educating communities about the benefits of physical activity. Heather Hoytink, President of PepsiCo Beverages North America – South Division, highlighted the impact of youth athletics on leadership and personal development.
The Miami event is one component of a broader effort to support students across Florida. PepsiCo’s Hispanic Employee Resource Group, Adelante, led fundraising efforts to benefit nearly 500 students involved with Boys & Girls Clubs and local schools. Additionally, Gatorade partnered with the DICK’s Foundation’s Sports Matter program to provide $10,000 in grants to the Miami Marlins Foundation and the Miami Police Athletic League, organizations that prioritize youth sports participation by removing financial barriers.