NYX Professional Makeup has announced the launch of its limited-edition “Beetlejuice Beetlejuice” makeup collection, created in partnership with Warner Bros. Pictures and Warner Bros. Discovery Global Consumer Products. This collaboration draws inspiration from the upcoming film “Beetlejuice Beetlejuice,” which will be released in theaters and IMAX on September 6, 2024, in the U.S., and internationally beginning September 4, 2024.
The collection is designed to capture the unique and creative vision of the Beetlejuice world, offering high-quality pigments and products with design elements that reflect the film’s iconic aesthetic. The makeup collection is priced between $6 and $20, making it accessible to a wide range of consumers. Featured products include the Beetlejuice Afterlife Passport Cheek Palette, the Beetlejuice Color for the Recently Deceased Eyeshadow Palette with both matte and metallic finishes, and the Beetlejuice Gloss, which hydrates lips with a nod to the film’s afterlife theme. Additional items include four limited-edition shades of Sandworm Swirls Butter Glosses, Dead Cold Reusable Undereye Patches, Beetlejuice Pinstripe Duo Liners, and the Beetlejuice Shrinker Makeup Sponge and Travel Case.
In addition to the product launch, NYX Professional Makeup is collaborating with global creators to showcase unique artistry inspired by the Beetlejuice universe. These creators will share their looks on social media, blending the distinctive soundscape and music of Beetlejuice with bold and creative makeup artistry.
Denee Pearson, Global Brand President of NYX Professional Makeup, emphasized the brand’s commitment to pushing the boundaries of makeup artistry, stating that the collaboration with the vibrant universe of Tim Burton’s Beetlejuice allowed the brand to create a fresh twist on the iconic world.