HEYDUDE, the popular footwear brand, has announced a long-term global partnership with actress Sydney Sweeney. The collaboration aims to promote the brand’s new campaign, which encourages individuals to embrace the concept of being a “Dude”—a lifestyle centered on comfort, confidence, and being authentic in one’s own shoes.
Sydney Sweeney, known for her roles in series such as “Euphoria” and “White Lotus,” as well as films like “Anyone But You” and “Reality,” will serve as the global spokesperson for HEYDUDE. In the campaign, she is portrayed as the “Director of Dudes,” showcasing a more personal side and inviting others to confidently express their true selves.
The campaign, which includes a combination of out-of-home advertising and social media initiatives, aligns with HEYDUDE’s focus on comfort without compromising style. Sweeney’s involvement in the campaign highlights her alignment with the brand’s values, particularly the importance of feeling comfortable in one’s own shoes, both literally and figuratively.
Terence Reilly, President of HEYDUDE, expressed that Sweeney’s genuine connection to the brand’s ethos made her an ideal partner. The brand, known for its lightweight and comfortable footwear, has seen rapid growth in popularity, especially through its presence on social media platforms like TikTok, Instagram, and Facebook. HEYDUDE continues to expand its footwear collection, with popular styles like the Wendy and Wally Slip, Wendy and Wally COMF, and more new designs expected in the fall.