Verb Products has introduced a new dandruff shampoo as part of its expansion into the scalp health category. The product, now available, is designed to address common scalp issues such as dandruff without stripping moisture from the hair. The shampoo’s formulation includes 3% salicylic acid, the maximum amount permitted by the FDA for rinse-off hair products, which is intended to alleviate symptoms such as itchiness, irritation, redness, and flaking. In addition to its clinical efficacy, the shampoo is free of parabens and contains ingredients like clary sage oil and zinc PCA, which help to soothe the scalp and maintain hydration.
Certified Trichologist and Scalp Health Expert Bridgette Hill noted the product’s potential to fill a gap in the market by offering an effective yet affordable solution for dandruff. The brand’s focus on clinical trials and the use of high-quality ingredients underscores its commitment to providing a product that is both nurturing and reparative. The shampoo is also color safe and features a eucalyptus scent with hints of orange peel, magnolia, and sandalwood, offering a refreshing experience during use.
According to Meg Lerner, Vice President of Marketing at Verb Products, the new dandruff shampoo reflects the company’s dedication to innovation in scalp care while maintaining an accessible price point. Verb Products aims to meet consumer needs without compromising on quality or efficacy.