Nutrishop, a national health and wellness franchise, has introduced a new flavor of Salthead, an electrolyte formula developed by Xcelerated Performance Products (XP2). The new flavor, Salty Citrus Twist, combines a salty taste with lemon-lime notes and is designed to enhance hydration while also providing cognitive benefits. This product is available exclusively at Nutrishop locations and online at NutrishopUSA.com.
Salty Citrus Twist is intended to offer an improved hydration experience, supporting the body’s fluid balance with essential minerals like sodium, potassium, calcium, and magnesium. Proper hydration is crucial for maintaining energy, focus, and overall well-being. Unlike traditional electrolyte drinks that often contain sugar and synthetic colors, Salthead is a sugar-free option that uses 100% Pink Himalayan Salt and 72 trace minerals. Additionally, it includes Choline Bitartrate, a nootropic known for its cognitive support.
The new flavor has already seen strong interest, according to Nutrishop Indio franchisee Mike Norcia. He highlighted that the product’s appeal extends beyond athletes, attracting a broad audience who recognize the importance of effective hydration. The formula’s focus on mineralization aims to make water more effective by ensuring that fluids are properly absorbed, distributed, and retained within the body.
Bryon McLendon, CEO and founder of Nutrishop, noted that Salty Citrus Twist is a response to customer feedback and represents the brand’s ongoing commitment to offering innovative hydration solutions. The new flavor adds to Salthead’s existing range and provides consumers with another option for enhancing their hydration and cognitive function.
Early feedback from customers has been positive, with users praising the new flavor’s taste and effectiveness. Nutrishop-sponsored athletes, including Christina Hubacek from Texas and Ayme Salas from Tennessee, have reported noticeable improvements in hydration and mental clarity when using Salthead.