Huawei recently held an outdoor cardio event as part of the second European leg of its “Light Up Your Rings” campaign. The event, led by fitness influencer Pamela Reif, took place at Huawei’s flagship store in Berlin and aimed to promote a healthier lifestyle through the use of Huawei’s smart wearables.
The cardio event featured over 40 participants who engaged in a series of workouts designed to highlight the capabilities of Huawei’s wearable technology. Before the workout sessions, Pamela Reif delivered a talk on the theme “For a Better You,” focusing on women’s health and wellness. Participants were equipped with the HUAWEI WATCH GT 4 and HUAWEI WATCH FIT 3, and joined by German fitness influencers Lisa Buckwitz and Konstantin Krayer. The event included a variety of cardio exercises, including a martial arts-inspired workout, offering a diverse fitness experience.
Pamela Reif emphasized the significance of the event as an opportunity to promote a healthy lifestyle. She highlighted how Huawei’s smart wearables, such as the HUAWEI WATCH GT 4 and HUAWEI WATCH FIT 3, play a role in encouraging scientific fitness practices and helping users achieve their health goals.
Huawei’s wearables are equipped with features like the HUAWEI Activity Rings, which track daily physical activity through three colored rings, helping users establish healthy habits. The devices also offer customized training plans through the HUAWEI TruSport technology, which uses metrics such as pace and heart rate to create personalized fitness programs. Additionally, the smart wearables include advanced sleep monitoring, calorie management, and precise vital signs monitoring through the HUAWEI TruSeen technology.
The Huawei Berlin flagship store, which recently underwent a renovation, served as the venue for the event. The renovation included updates to the store’s design, blending local elements with Huawei’s minimalist aesthetic. The store has been transformed into a “city living room,” hosting weekly events focused on community lifestyle, including fitness and health.
During the event, Berlin users who completed the “Active Week” challenge in the HUAWEI Health App were invited to the flagship store to collect commemorative gifts. The store also offered additional services such as tax refund services, relaxation spaces, free charging, complimentary drinks, smartphone screen protector services, and cleaning for smartphone and wearable devices.