Dutch Boy Paints has launched an enhanced version of its popular Platinum Plus paint, now featuring an Anti-Scuff formula. This update builds on the existing Platinum Plus product, which is known for its Stain-Shield technology. The new formula offers homeowners and DIY enthusiasts a durable, scrubbable finish, making it ideal for high-traffic areas prone to everyday wear and tear.
The Anti-Scuff formula increases the paint’s resistance to scuffs, providing long-lasting protection for walls. This, along with the Stain-Shield technology, ensures that surfaces are not only easy to clean but can also withstand the messes and mishaps of daily life. The improved Platinum Plus retains the luxurious finish customers expect, while offering greater durability.
Julie Fisher, Product Manager at Dutch Boy Paints, emphasized that the updated product meets evolving consumer needs by offering both a beautiful finish and the practical benefit of maintaining that look over time. The new formula is designed to simplify the painting process while delivering a lasting, high-quality appearance.
Platinum Plus now comes in a matte sheen, which offers a subtle shine and helps conceal minor imperfections. Along with this new option, the paint remains available in eggshell, satin, and semi-gloss finishes. The product continues to offer other trusted benefits, including extreme hide and stain-blocking capabilities, mildew resistance, and GREENGUARD Gold certification for low chemical emissions. It also features a no-prep, no-prime application on most surfaces, further simplifying the process for users.
The improved Platinum Plus paint is available exclusively at Menards in the award-winning Twist & Pour container, which is designed for easy handling and pouring.