Health-Ade Kombucha is set to be showcased on the iconic television game show Wheel of Fortune, as it enters a new era with Ryan Seacrest as host. As part of the show’s special premiere week, Health-Ade will offer unique in-show and digital opportunities aimed at engaging both contestants and viewers at home. This collaboration marks another high-profile partnership for the kombucha brand, which has become increasingly integrated into American culture through strategic collaborations.
Ryan Seacrest, who became an ambassador for Health-Ade in 2023, has long been an advocate for the brand and its focus on promoting healthy living. Seacrest, a long-time fan of Health-Ade Kombucha, is enthusiastic about sharing the benefits of the gut-friendly beverage with the Wheel of Fortune audience.
“I’ve enjoyed Health-Ade Kombucha for years and am excited to share the benefits with America through Wheel of Fortune,” Seacrest said. “It’s a delicious way to support gut health, and I’m thrilled to kick off Season 42 with a brand that’s close to my heart.”
Health-Ade’s collaboration with Wheel of Fortune adds to a growing list of partnerships with notable brands and personalities, including the Los Angeles Dodgers and iHeart Media. These collaborations have helped Health-Ade expand its consumer base and boost awareness of kombucha as a health-conscious beverage.
Since 2020, Health-Ade has experienced significant growth, increasing household penetration by 72% and reaching 9.5 million consumers annually. The brand is currently the leading growth driver in the kombucha category, outpacing competitors by 23%. Health-Ade expects 2024 to be a record-breaking year for sales, with iconic partnerships like this one playing a key role in its growth.
“With Wheel of Fortune being a staple in so many homes, we’re excited to collaborate with Ryan and the show to make kombucha and gut health more accessible,” said Health-Ade’s Chief Marketing Officer, Charlotte Mostaed. “We look forward to introducing the brand to even more households nationwide.”