My Better Batch, a new women-owned baking brand, has launched a line of premium boxed cookie mixes that offer the taste of homemade cookies with minimal effort. Founded by Lindsay Hancock, a mom and entrepreneur, My Better Batch was created to help busy families enjoy the quality of homemade cookies without the time commitment. The cookie mixes are available in four flavors: Double Chocolate Chip, Chocolate Chunk, Celebration, and Classic Sugar Cookie.
Each mix requires only butter and egg, making it easy for anyone to bake cookies that taste as if they were made from scratch. The ingredients are non-GMO and mirror those typically found in a home pantry, ensuring a simple and familiar baking experience. The mixes are designed for families and individuals who want to enjoy delicious cookies quickly, without compromising on flavor or quality.
Lindsay Hancock, Founder and CEO of My Better Batch, launched the brand after years of working in the business world and raising her children. She wanted to create a product that helps busy parents avoid the pressure of homemade baking while still providing the joy and satisfaction of fresh-baked cookies. According to Hancock, the mixes empower moms to embrace the convenience of a shortcut without feeling guilty, balancing homemade taste with simplicity.
The cookie mixes are available for purchase online at mybetterbatch.com, with a suggested retail price of $7.99 per box or $29.99 for a variety pack. The brand’s packaging is designed to stand out on store shelves, and the mixes aim to provide a clean, delicious baking solution for families.