Today, M&M’S, a brand under Mars, announced the introduction of its latest treat: M&M’S Peanut Butter & Jelly. This flavor innovation, the first since 2022, features berry-flavored bite-sized chocolate candies with a smooth peanut butter center, designed to evoke the nostalgic experience of a classic peanut butter and jelly sandwich.
Gabrielle Wesley, Chief Marketing Officer for Mars Wrigley North America, expressed enthusiasm about the new product, stating, “Peanut butter M&M’S have always been a popular flavor with our fans, so we’re excited to double down on their excitement—with a twist. Our new M&M’S Peanut Butter & Jelly taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared.”
M&M’S Peanut Butter & Jelly joins the existing Peanut Butter portfolio, which includes M&M’S Peanut Butter, M&M’S Peanut Butter Minis, and M&M’S Peanut Butter Mega. This new flavor captures the comforting essence of peanut butter in a variety of sizes.
The Peanut Butter & Jelly variety will be available nationwide and online at MMS.com starting December 2024, offered in three sizes: Single Size (1.63 oz.), Share Size (2.83 oz.), and Sharing Size Stand Up Pouches (8.6 oz.).