Jack Daniel’s Country Cocktails Hard Tea, a ready-to-drink beverage that debuted earlier this spring in 13 test markets, is set to roll out nationwide this fall. This product embodies Southern sophistication, blending black tea with true-to-fruit flavors for a balanced and sweet finish.
Available in select retail and convenience stores, Jack Daniel’s Country Cocktails Hard Tea comes in 12-ounce cans (with an ABV of 5%) and a 12-can variety pack featuring four classic flavors: Original, Peach, Raspberry, and Blackberry. The Original and Peach flavors are also available in 16-ounce and 23.5-ounce single-serve cans, designed to offer a refreshing, high-quality beverage experience.
Flavor Profiles:
- Original: A full-bodied take on Southern sweet tea, combining rich black tea with a sweet finish, ideal for relaxing and enjoying good conversation.
- Peach: This flavor delivers a floral taste with sun-ripened sweetness, offering a crisp and refreshing experience.
- Raspberry: Featuring a vibrant tartness balanced with subtle sweetness, this flavor provides a bold and smooth drink.
- Blackberry: Capturing the essence of blackberries, this option offers a tangy flavor profile with a hint of Southern charm.
In conjunction with the Hard Tea launch, Jack Daniel’s has partnered with country music artist Lauren Alaina, a two-time CMT Music Award winner and the youngest member of the Grand Ole Opry. With her small-town Georgia roots and emphasis on comfort and authenticity, Alaina serves as an ideal ambassador for a beverage that captures the essence of the South.
Together, Lauren Alaina and Jack Daniel’s Country Cocktails represent a perfect match, celebrating Southern charm and quality in every sip.