Launching today, eSalon Custom Hair Care offers a high-performance, personalized approach to hair care with a range of products including Shampoos, Conditioners, Leave-In Conditioner Sprays, and Hair Masks. Designed for all hair types and delivered directly to your door, these products are crafted by expert stylists to align with individual hair goals.
After completing a quick quiz about hair history, goals, and preferences, customers receive a tailored formula to meet their unique needs, with the option to add a personalized fragrance. All eSalon products are cruelty-free and free from phthalates, silicones (except for the hair mask), and SLS/SLES.
Greta Rose, CEO of eSalon, emphasized the excitement of introducing this custom hair care line, stating, “Cutting-edge personalization technology is what we’re known for. Our expansion of expert-led offerings allows customers to achieve a truly custom hair care routine designed just for them.”
The new hair care line is an extension of eSalon’s award-winning custom hair color, which transformed women’s home hair coloring since its launch in 2010. The eSalon team manages every aspect of production, ensuring a quality experience from R&D to shipping.
Fragrance Options
Customers can choose from three serene fragrances: “Citrus Sunrise,” “Coastal Blossom,” and “Summer Essence.” Each product can be personalized further by adding a name or a creative title.
Proven Technology
Each formula incorporates eSalon’s proven technology designed to enhance hair quality. Users can select up to three goals from a list of 16 options. The formulas utilize Tri-Bonding Technology to strengthen hair and L21 Complex to protect the hair’s surface. Additionally, Microbiome Defense blends natural ingredients to balance the scalp’s microbiome.
Adaptability Over Time
eSalon’s products evolve with the customer, allowing adjustments to goals and fragrance as hair and lifestyle change. Lori Laybourne, Chief Marketing Officer, noted that understanding client feedback over time has driven this new product launch.
Eco-Friendly Commitment
eSalon’s packaging is made from 100% post-consumer recycled materials, minimizing environmental impact. The brand also uses FSC-certified paper and biodegradable shipping materials.
Pricing Details
A one-time purchase of a personalized Shampoo or Conditioner starts at $28, while the Hair Mask is priced at $30. Customers can save 20% by joining eSalon’s Flex Plan, which allows for regular deliveries with the option to skip or cancel anytime.